Is your company equipped for transformation?

The need for transformation is picking up across virtually every industry. Yet, few companies are set up for this.

The Building the Transformational Company online program teaches the 10 principles in detail and equips you to lead large-scale transformation projects in your own organization.

Five modules deep diving into applicable transformation frameworks, led by author Christian Rangen. This program is ideal for teams and large groups.

What You'll Get

  • A complete online learning program

  • The latest insights, tools and thinking on transformation

  • 6 hours of content and learning (in easily-consumed bite-sized pieces)

  • Exclusive access to 10 new transformation strategy tools (Canvases) – only available in the online program

  • Building the Transformational Company – Workbook

  • Multiple case studies on Transformation in practice

  • Exclusive content on how Transformation starts – only available in the online program

  • Access to the global Strategy Tools Community

Exclusive content - only available with This Program

Get a total of 10 brand new strategy tools which you can use to build successful transformation strategies for your clients, lead your strategy team and guide your top management team through shocks, shifts and evolutions.

Program Outcomes

  • Deep dive learning into how to build the transformational company

    Built around the 10 principles of Transformation - this program will go deep into the tools, principles and case studies. You will work on weekly mini projects that will help you quickly understand and absorb these insights.

  • Analysis and insights into transformation case studies across industries

    From understanding what Transformation is, to designing and leading your own transformation - you will learn from some of the world's best and worst examples of transformation.

  • Lead successful transformation

    During the program, you will be introduced to a set of brand new tools and methodologies that you will immediately be able to apply in your real-life role. These tools will help you lead successful transformation, either in your own company or with your clients.

Who is it for?

This program is designed for:

  • Strategy leaders, transformation leaders, strategy, innovation, & transformation teams

  • Top management and senior decision makers facing disruptive industry trends or large-scale transformation challenges

  • HR, L&D teams that want to build deeper transformational capacity across the firm with large group learning programs

  • Consultants, advisers, management consultants, small consulting companies, strategy & innovation consultants

Exclusive content: only available in this online learning program

"How does it start?"

The Transformation Starters Map guides you through the step-by-step process of how transformation starts. This brand new insight and toolkit is only available in the online learning program.

Course curriculum

  • 1


    • Welcome!

    • About this Program

    • Getting Certified

    • 3 Questions

    • How We Will Work

    • About Your Project Work During This Program

    • Your Project Work During this Program

    • Join Strategy Tools Universe

    • Closing Introduction

    • Mini Project 1: Define Your Own Strategy & Transformation Challenge

  • 2

    Final Project (To Be Completed By End of Program)

    • Your Own Transformation Project (To Be Completed By End of the Program)

  • 3

    Program Resources

    • Downloads: Program Resources

  • 4

    Module I: What is 'Building the Transformational Company'?

    • What is Building the Transformational Company?

    • Discussion & Reflection: Orsted

    • Introduction to Module I

    • Module I: Key Topics & Outcomes

    • What is Transformation?

    • Why Transform?

    • Discussion & Reflection: Why Transform

    • What is The Transformational Company?

    • The Idea of the Firm

    • Case: Equinor's Idea of the Firm

    • Discussion & Reflection: Idea of the Firm

    • Transformation is Everywhere

    • Discussion & Reflection: Industries

    • Three Types of Transformation

    • Discussion & Reflection: Three Types of Transformation

    • Case: Volkswagen

    • VW CEO says "Carmaker Faces Same Fate as Nokia Without Urgent Reforms..."

    • Discussion & Reflection: VW Case

    • The 10 Principles of Transformation

    • Transformational Company Index (TCI)

    • Discussion & Reflection: TCI

    • Closing the Transformation Gap

    • Alexander Osterwalder: Spend 40% of Your Time on Innovation

    • The Transformation Journey

    • Discussion & Reflection: Transformation Journey

    • Discussion & Reflection: Closing Questions

    • From Learning to Action

    • About Mini Project 2: TCI

    • Mini Project 2: TCI

    • About Mini Project 3: Your Transformation Gap

    • Mini Project 3: Your Transformation Gap

    • Closing Module I

  • 5

    Module II: Understanding the Landscape

    • Introduction

    • Module II: Key Topics & Outcomes

    • The 10 Principles of Transformation & The Transformation Roadmap

    • Discussion & Reflection: Transformation Roadmap

    • Principle 1: Understand Your Industry Shifts

    • Principle 2: Master New Ecosystems

    • Case: Samsung's Ecosystem Strategy

    • Samsung's Ecosystem Strategy

    • Discussion & Reflection: Samsung

    • Principle 3: Core Growth Explore

    • Transformation Patterns

    • Mini Assignment: Transformation Patterns

    • Discussion & Reflection: Closing Questions

    • Closing Module II

  • 6

    Module III: Designing the Journey

    • Introduction

    • Module III: Key Topics & Outcomes

    • Where We Are on the Transformation Roadmap

    • Principle 4: Create the Transformation Architecture

    • Principle 5: Innovation Strategy

    • Working on the Market Opportunity Canvas and Mininum Innovation Strategy Canvas

    • Principle 6: Learn to Build Business Model Portfolios

    • Principle 7: Master Corporate Venturing

    • Designing the Journey

    • Module III: Closing Questions

    • A Little About Your Final Project

    • Closing Module III

  • 7

    Module IV: Building The Operations

    • Introduction

    • Module IV: Key Topics & Outcomes

    • Principle 8: Building New Strategic Capabilities

    • The Path of Reinvention

    • Principle 9: Invest More

    • Principle 10: Repeat

    • The Full Roadmap

    • Discussion & Reflection: Closing Questions

    • About Your Mini Project 4: Reflection Memo

    • Mini Project 4: Reflection Memo

    • Closing Module IV

  • 8

    Module V: Leading Your Transformation

    • Introduction

    • How Does It Start?

    • The Transformation Starters Map

    • The Transformation Starters Map: Self-Assessment

    • The Nine Transformation Groups

    • The Transformation Starters Map: Timeline

    • Growth Mindset at Microsoft

    • The Transformation Starters Map: Call-to-Action

    • Closing Comments

    • Discussion & Reflection: Closing Questions

    • Your Final Project

    • From Learning to Action

    • Completing Module V

  • 9


    • Conclusion to the Program

Corporate Teams or Groups?

Are you looking to sign up your team or larger groups? Contact us today.


Christian Rangen

Christian Rangen is a strategy & transformation advisor. His clients span oil & gas, energy, technology, aviation, mobility, finance, consulting, and national governments. Chris has worked on large-scale transformation projects across a range of industries and guided both Boards, CEOs, CFOs and Strategy Officers on their transformation journeys.

He is the author of Building the Transformational Company – a CEO Handbook.

He is faculty / visiting faculty at multiple business schools across Europe and has extensive experience designing and running online learning programs.

Pricing Options

We have two options available.

Option 1. Take the online course, receive your certification upon completion.

Option 2. Take the online course, receive your certification and a recommendation report by Christian Rangen upon completion.

The personalized report is based on your project work during the course, with custom, actionable recommendations for your company or your clients. Christian will personally walk you through his recommendations once the program is completed.

Want to work directly with Christian Rangen?

Join the Live Webinar version of this course - you will get this full online course plus five exclusive live webinars with author and strategy expert Christian Rangen. The course will run over a five-week period to develop your company's transformation map. Next intake is April 16, 2020.