Bring something different to the table. Create impact.

In this certification program, you will master the Scale Up! Simulation Kit.

From running small simulation sessions to larger scale multi-step training programs, you will learn how to plan, design and run full programs.

You will learn the domain knowledge and advanced facilitation skills to run impactful Scale Up! sessions and programs, as well as how to sell these internally and externally.

As a simulation facilitator, you will quickly learn that Scale Up! is far more than ‘just a simulation’.

The entire bundle is a highly flexible solution, that you can structure and use in many, many ways, based on your customers’ and users’ needs.

You can expand your consulting services significantly with a Scale Up! certification.

What You'll Get

  • Confidence and know-how to run high impact Scale Up! simulation sessions with your team, clients, startups, and ecosystem

  • Detailed walk-through of all elements of the simulation

  • 6 hours of self-paced videos and content (in easily-consumed bite-sized pieces)

  • Several real world use cases: from product to project

  • Advanced facilitation techniques

  • Facilitator guide

  • Facilitator slide deck that you can use with your team / clients

  • Advanced reading material to enhance your domain knowledge of the startup world

  • Free download of strategy canvases, guidebooks, and more to facilitate your Scale Up! sessions

  • Free access to the Strategy Tools App

Bring a Powerful Solution to Your Ecosystem

The fundamental principles of Scale Up! is built on real-world experiences and insights.

Behind every single card there is a personal story. These stories are either seen first-hand, or witnessed in close proximity to founders, investors and startup ecosystems.

90% of the investor cards are built on actual, real-life investors.

More importantly, the deeper complexities and challenges are based on hundreds of investor meetings, fund raising projects and work across the entire ecosystem.

Get certified to bring this powerful solution to your ecosystem.
Watch Intro Video


See how the world’s leading aquaculture accelerator Hatch is using Scale Up! to build better startups. Learn more about this case study in the full program.

Program Outcomes

  • Deep dive learning

    Learn to structure facilitate impactful Scale Up! sessions in multiple ways based on your customers' and users' needs.

  • Case studies and insights

    In this program, you will learn from case studies from accelerators, business schools, startup programs, and innovation clusters.

  • Harness a powerful ecosystem

    Connect software, startup canvases and simulation into a powerful solution.

Who is it for?

Some of the most common end-users of Scale Up! include:

  • Accelerators and incubators

  • Startups, scale ups, board members

  • Innovation Clusters

  • Business Schools , from bachelor to executive

  • Angel networks, angel clubs

  • Consulting firms

  • Mentors, advisors

Course curriculum

  • 1


    • Welcome to Scale Up!

    • Welcome

    • A Story

    • 3 Questions: Your Observations

    • Introduction to the Scale Up! Simulation Certification Program

    • 3 Questions: Your Expectations

    • Key Questions We'll Explore Together

    • The Setup

    • The Purpose of this Program

    • What You Will Meet

    • How We Will Work

    • Upon Completion

    • My Expectations

    • 3 Questions: Success

    • Running Scale Up! Digitally

    • Slides for Introduction Module

  • 2

    Program Resources

    • Getting Certified: What You'll Need to Fulfill

    • Program Resources: Tools, Guidebooks

    • Program Resources: Strategy Simulation Debrief Document

  • 3

    Exercises: Intro

    • Exercise 1: Company Cards

    • Exercise 2: Early Investors

    • Exercises 3: Early Syndicate

  • 4

    Module One: The Foundation for Scale Up!

    • Introduction

    • Foundation

    • Much More than Just a Sim

    • The Market is Bigger than You Think

    • Discussion & Reflection: Your Market Reach

    • House Rules: Three Principles

    • Domain Knowledge & Facilitation Knowledge

    • Developing Your Domain Knowledge: Five Questions

    • Discussion & Reflection: Developing Your Domain Knowledge

    • Five Levels of Learning

    • Five Use Cases: What is Yours?

    • Discussion & Reflection: Using Scale Up

    • Mini Cases: Scale Up in Action

    • About Your Project Work #1

    • Project Work 1: Map Your Ecosystem

    • Recommended Reading to Enhance Your Domain Knowledge

    • Slides for Module 1

  • 5

    Exercises: Module One

    • Exercise 4: Investor Map

  • 6

    Module Two: Preparing Your First Session

    • Introduction

    • Your Progress

    • Discussion & Reflection: Five Questions

    • Running a Scale Up! Session

    • The Pieces and the Boards

    • Case Study: Running Scale Up! at Katapult Ocean

    • Setting Up Your First Session

    • Discussion & Reflection: Running Your Own Scale Up! Sessions

    • Your Role as a Facilitator

    • About Your Project Work #2

    • Project Work 2: Ecosystem Shakers Map (National Level)

    • Slides for Module 2

  • 7

    Exercises: Module Two

    • Exercise 5: Early Strategy Cards

    • Exercise 6: Early Boom!

    • Exercise 7: Early Bust!

    • Exercise 8: Program Design

  • 8

    Module Three: Running Your First Session

    • Introduction

    • Introduction

    • Your progress

    • Discussion & Reflection: Five Questions Module 3

    • Getting Started: Managing the Energy & Emotions

    • Your Goals as a Facilitator

    • Stack the Cards!

    • Building Your Expertise - Boom, Bust, Investor, Superinvestor Cards

    • Investors and Cap Tables

    • The Bank

    • Using the Software

    • Do You See It?

    • Case Study: National Innovation Agency Norway

    • Common Mistakes

    • Case Study: KRY Digital Health Tech Scale Up

    • Case Study: KRY

    • Slides from Module 3

  • 9

    Exercises: Module Three

    • Exercise 9: Scale Up Strategy

    • Exercise 10: Investor Timeline

    • Exercise 11: Long-Term Funding Roadmap

    • Exercise 12: Long-Term Funding Roadmap in the App

    • Exercise 13: Cap Table

    • Exercise 14: Funding Rounds 1

    • Exercise 15: Funding Rounds 2

    • Exercise 16: Funding Rounds 3

  • 10

    Module Four: Advanced Facilitation

    • Introduction

    • Discussion & Reflection: Module 4

    • Your progress, it is starting to get advanced

    • 8 Valuation Methods

    • Advanced Sessions

    • Video Analysis

    • Hatch Blue Clip

    • Domain Knowledge

    • Your Final Project Work: Reflection Memo

    • Final Project: Reflection Memo

    • Now Go, Scale Up!

    • Slides from Module 4

  • 11

    Final Exercises: Simulation Mastery

    • Exercise 17: Your Long-Term Funding Cases

    • Exercise 18: Simulation Mastery

  • 12

    Bonus: Advanced Cases

    • Advanced Reading

    • Case 1: Plaid

    • Case 2: Honey

    • What's the challenge with 500's thesis?

    • Hello, venture debt

    • The 20-minute term sheet

    • The complicated cap math of SAFE's

    • Meet Mark, he's great!

    • Case Study: How I Raised VC From Top-Tier Funds

    • Insights: Accelerators

    • Deep dive into Series A

    • Nesta: From Starting to Scaling

    • How Airbnb Fell From Successful Startup to Crisis Mode

  • 13

    What's Next

    • Order Your Scale Up! Simulation Kit

  • 14

    Expansion Pack: Updated Dec 2022

    • Scale Up! Simulation Expansion

    • Going Digital - Going Global

    • Three Questions

    • Three Questions

    • Key Concepts (Updated)

    • From Idea to Exit

    • How to Design & Plan Sessions (Updated)

    • How to Win (Updated)

    • The New Cornerstone Concepts

    • The Boards

    • The New Pieces

    • The Excel File

    • Hello Revenue

    • New Canvases and How to Use Them

    • How to Design & Plan Sessions (Final)

    • Closing Questions

    • Closing Questions

    • Slides + Other Material

What's Included in Your Certification

The Scale Up! Online certification Program is designed to follow your progress as you learn to master the Scale Up! simulation kit.

You can sign up and complete the online certification without having the physical simulation kit. However, we do encourage you to purchase your own physical simulation kit, so you have have the full set available.

Some users like getting started on the online certification first and only purchase the simulation kit during or even after the simulation certifiction is completed. The choice, of course, is completely up to you.

We have two pricing options - Certification only, or Certification and the Full Kit, delivered to wherever you are.

Once you are certified, you can get: 

  • Exclusive access to purchase the Scale Up! Simulation Kits
    To maintain quality of delivery and exclusivity - only Certified Simulation Facilitators can purchase and use the simulation kits in their work - you will be given details on how to purchase the kit

  • Exclusive access to our Certified Simulation Facilitator group
    Meet others like yourself using Scale Up! to create impact and extra revenue streams

  • Option to join Strategy Tools as an Official Simulation Partner
    As a Strategy Tools Official Sim Partner, you will get:
    • Real-time coaching and support by founder of the simulations Christian Rangen to ensure your success in selling and facilitating your simulation projects

    • Access to digital updates - we are constantly adding new cards, materials, and other items to the kit due to the fluidity of the startup world. You will get digital access to these so you can use them with your clients and team