Are you ready to make transformation happen?

The need for transformation is picking up across virtually every industry. Yet, few companies are set up for this.

The Building the Transformational Company online program teaches the 10 principles in detail and equips you to lead large-scale transformation projects in your own organization.

Get access to exclusive tools that allows you to succesfully lead transformation with your clients or your company

Five weeks, five modules and five highly interactive digital workshops led by author Christian Rangen. This program is ideal for teams and large groups.

What You'll Get

  • 5 highly interactive digital workshops with Christian Rangen

  • Work to develop your company's transformation roadmap with Christian Rangen over 5 weeks

  • 6 hours of self-paced content and learning (in easily-consumed bite-sized pieces)

  • Exclusive access to 10 new transformation strategy tools (Canvases) – only available in the online program

  • Building the Transformational Company – Workbook

  • Multiple case studies on Transformation in practice

  • Exclusive content on how Transformation starts – only available in the online program

  • The latest insights, tools and thinking on transformation

  • Access to the global Strategy Tools Community

Exclusive content - only available with This Program

The online program is built on Building the Transformational Company – a CEO Handbook. Now you get a chance to dig deeper. Learn the tools, get the insights, learn how you can successfully lead transformation.

Get a total of 10 brand new strategy tools which you can use to build successful transformation strategies for your clients, lead your strategy team and guide your top management team through shocks, shifts and evolutions.

Program Outcomes

  • Deep dive learning into how to build the transformational company

    Built around the 10 principles of Transformation - this program will go deep into the tools, principles and case studies. You will work on weekly mini projects that will help you quickly understand and absorb these insights.

  • Analysis and insights into transformation case studies across industries

    From understanding what Transformation is, to designing and leading your own transformation - you will learn from some of the world's best and worst examples of transformation.

  • Lead successful transformation

    During the program, you will be introduced to a set of brand new tools and methodologies that you will immediately be able to apply in your real-life role. These tools will help you lead successful transformation, either in your own company or with your clients.

Who is it for?

This program is designed for:

  • Strategy leaders, transformation leaders, strategy, innovation, & transformation teams

  • Top management and senior decision makers facing disruptive industry trends or large-scale transformation challenges

  • HR, L&D teams that want to build deeper transformational capacity across the firm with large group learning programs

  • Consultants, advisers, management consultants, small consulting companies, strategy & innovation consultants

Highly interactive Digital Workshops help you get the most out of the program

Meet others working through the same transformation challenges and learn together.

You'll engage in active discussions, work through problems and strategy tools in breakout groups and most importantly, be guided through the program personally by Christian Rangen.

Exclusive content: only available in this online learning program

"How does it start?"

The Transformation Starters Map guides you through the step-by-step process of how transformation starts. Having a tool like this can help you crack the code on the elements you need to kickstart transformation.

This brand new insight and toolkit is only available in the online learning program.

Interactive Digital Workshop Schedule

Work through the self-directed modules at your own pace, then join us for the live workshops at the dates below:

25th May, 12:00 – 13:00 CET: Digital Workshop 1: What is “Building the Transformational Company”?

1st June, 12:00 – 13:00 CET: Digital Workshop  2: Understanding the Landscape

8th June, 12:00 – 13:00 CET: Digital Workshop  3: Designing the Journey

15th June, 12:00 – 13:00 CET: Digital Workshop  4: Building the Operations

22nd June, 12:00 – 13:00 CET: Digital Workshop  5: Leading Your Transformation

All live workshops will be recorded and added to the course material. 

However, we highly encourage you to join in when you can as the workshops are highly interactive and rich in learning. You will take part in discussions and work together in breakout groups. 

Course curriculum

  • 1


    • Welcome!

    • About this Program

    • Information about the Live Digital Workshops

    • 3 Questions

    • How We Will Work

    • About Your Project Work During This Program

    • Your Project Work During this Program

    • Join Strategy Tools Universe

    • Closing Introduction

    • Mini Project 1: Define Your Own Strategy & Transformation Challenge (Due: May 31, 2020)

  • 2

    Final Project (Due Date: June 21, 2020)

    • Your Own Transformation Project (To Be Completed By June 21, 2020)

  • 3

    Program Resources

    • Downloads: Program Resources

  • 4

    Digital Workshops: Dates, Links & Recordings

    • Live Digital Workshop Dates + Invite Links

    • Recordings of Digital Workshops

    • Digital Workshop 1 Recording

    • Digital Workshop 2 Recording

    • Digital Workshop 3 Recording

    • Digital Workshop 4 Recording

    • Digital Workshop 5 Recording

  • 5

    Module I: What is 'Building the Transformational Company'?

    • What is Building the Transformational Company?

    • Discussion & Reflection: Orsted

    • Introduction to Module I

    • Module I: Key Topics & Outcomes

    • What is Transformation?

    • Why Transform?

    • Discussion & Reflection: Why Transform

    • What is The Transformational Company?

    • The Idea of the Firm

    • Case: Equinor's Idea of the Firm

    • Discussion & Reflection: Idea of the Firm

    • Transformation is Everywhere

    • Discussion & Reflection: Industries

    • Three Types of Transformation

    • Discussion & Reflection: Three Types of Transformation

    • Case: Volkswagen

    • VW CEO says "Carmaker Faces Same Fate as Nokia Without Urgent Reforms..."

    • Discussion & Reflection: VW Case

    • The 10 Principles of Transformation

    • Transformational Company Index (TCI)

    • Discussion & Reflection: TCI

    • Closing the Transformation Gap

    • Alexander Osterwalder: Spend 40% of Your Time on Innovation

    • The Transformation Journey

    • Discussion & Reflection: Transformation Journey

    • Module I: Closing Questions

    • From Learning to Action

    • About Mini Project 2: TCI

    • Mini Project 2: TCI (Due: June 7, 2020)

    • Closing Module I

  • 6

    Module II: Understanding the Landscape

    • Introduction

    • Module II: Key Topics & Outcomes

    • The 10 Principles of Transformation & The Transformation Roadmap

    • Discussion & Reflection: Transformation Roadmap

    • Principle 1: Understand Your Industry Shifts

    • Principle 2: Master New Ecosystems

    • Case: Samsung's Ecosystem Strategy

    • Samsung's Ecosystem Strategy

    • Discussion & Reflection: Samsung

    • Principle 3: Core Growth Explore

    • Transformation Patterns

    • Mini Assignment: Transformation Patterns

    • Discussion & Reflection: Closing Questions

    • About Mini Project 3: Your Transformation Gap

    • Mini Project 3: Your Transformation Gap (Due: June 14, 2020)

    • Closing Module II

  • 7

    Module III: Designing the Journey

    • Introduction

    • Module III: Key Topics & Outcomes

    • Where We Are on the Transformation Roadmap

    • Principle 4: Create the Transformation Architecture

    • Principle 5: Innovation Strategy

    • Working on the Market Opportunity Canvas and Mininum Innovation Strategy Canvas

    • Principle 6: Learn to Build Business Model Portfolios

    • Principle 7: Master Corporate Venturing

    • Designing the Journey

    • Module III: Closing Questions

    • A Little About Your Final Project

    • Closing Module III

  • 8

    Module IV: Building The Operations

    • Introduction

    • Module IV: Key Topics & Outcomes

    • Principle 8: Building New Strategic Capabilities

    • The Path of Reinvention

    • Principle 9: Invest More

    • Principle 10: Repeat

    • The Full Roadmap

    • Discussion & Reflection: Closing Questions

    • About Your Mini Project 4: Reflection Memo

    • Mini Project 4: Reflection Memo (Due: June 21, 2020)

    • Closing Module IV

  • 9

    Module V: Leading Your Transformation

    • Introduction

    • How Does It Start?

    • The Transformation Starters Map

    • The Transformation Starters Map: Self-Assessment

    • The Nine Transformation Groups

    • The Transformation Starters Map: Timeline

    • Growth Mindset at Microsoft

    • The Transformation Starters Map: Call-to-Action

    • Closing Comments

    • Discussion & Reflection: Closing Questions

    • Your Final Project (Due: June 21, 2020)

    • From Learning to Action

    • Completing Module V

  • 10


    • Conclusion to the Program

Program fees

It is highly recommended that you work through this program as a team to reap to biggest impact. We're offering a special price for team signups to reflect this (limited time only)

Not interested in the program with interactive digital workshops? Go 100% self-paced.